Thursday, October 12, 2017

Can two shrinking media companies make money together?

Photo by CoStar Group
By: Lynne Marek | Oct 12, 2017 | Crain's Chicago Business

Chicago Sun-Times staffers will move into a multimillion-dollar West Loop production studio next month in a step designed to inspire their digital future. They'll leave behind their Chicago riverfront headquarters to consummate a July merger with Answers Media, the video-audio entity already at that location. Together, they're tackling this question: How can two shrinking media companies make money together? Sun-Times CEO Edwin Eisendrath, who helped a consortium of investors buy the paper and Answers Media in an $11 million transaction, says he's building the team that will solve that riddle, despite the newspaper industry's loss of readers and advertisers to social media alternatives. Read More.... 

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